ICAD Upstarts entry Brief:

What about me?be be noticed today we all need a little self-belief. the first stage of the 2011 ICAD Upstarts Programme 2011 want us to consider our self to be the brief. Be unashamedly honest. Sell our self to ICAD.

My take on this was to play with the idea that i was lost in my current profession as a graphic designer and just need help to find a more suitable path. I made a series of lost posters and posted them around Dublin directly targeting the ICAD offices.