Client:
Donegal Creameries
Product:
Organic for Us Key Proposition: A new product to the market, produces 100% natural and organic milk and yogurt. They wanted to set themselves apart from their competitors and to establish facebook positioning.
Tone of voice:
Urban & Funky

‘Organic for us’ produces 100% natural and organic milk and yogurt. They wanted to set themselves apart from their competitors and to establish an urban and funky tone of voice. I used my copy line ‘Straight from moo to you’ to show just how simple and natural the product is across a variety of mediums.