Client:
HSE Think Contraception
Key Proposition:
Try and get young people (18-24)
to always carry and use a condom.
Tone of voice:
Humorous, youthful, Positive.

With this campaign we really wanted to hit it home to our target audience that unprotected sex should never be an option. We wanted to remind them that using
a condom means you can have all the fun of sex without having to worry about STIs or unplanned pregnancy.